Tebow, Tebowed, Tebowing: Spelling Variants and Associations

The Wall Street Journal recently ran a piece on the countless ways to spell Tebow. The article reports on spelling variants such as “Teebow”, “Teeeebow”, and “Teeebowww”, all of which are easily recognized using regular expressions. Nevertheless, this is a nice example of how the productivity of the language use of Internet users may pose challenges for keyword-based systems.

Ethersource does not use regular expressions to handle this type of variation. On the contrary, it learns terminological variation continuously by observing language use. This means that Ethersource will not only find the type of variants reported in the WSJ article, but also more unpredictable variants, such as:

  • Twbow
  • Tibow
  • Tebox
  • Teboq
  • Tewbow
  • Teobow
  • Teabow
  • Teblow
  • Tebowm

In addition to finding out the spelling variants of a given term, Ethersource can also find associated terms that help frame its meaning.  That is, help answering the question “What is a Tebow?”.

According to our ever-changing, live data, the top terms associated with Tebow include:

  • Broncos
  • Tim
  • Denver
  • quarterback
  • Tebowing
  • Tebowed

From this, we (manually) infer that Tebow is a person whose first name is Tim, that he is a quarterback, and that he is playing for the Denver Broncos. The final two terms in the list puzzled us a bit. This is what we learned. Tebowing refers to the act of getting down on one knee and starting to pray, even if everyone around you is doing something completely different. Tebowed, on the other hand, has little to do with spirits as it denotes being run over while playing American football. Thus, we add spirituality and toughness to our notion of Tebow.

Positiveness Correlates with Holidays, Headache Correlates with New Year’s Day

We’ve previously seen that the aggregated overall positiveness of Swedes is cyclical on a weekly basis. Swedes love their days off. We’re now happy to asses what we’ve all suspected for a long time: during Christmas and New Year we all excel in positive thinking!

Additionally, the image below reveals that, for some reason, Swedes appear to be very concerned with headaches on the day after the New Year festivities.

Positiveness correlates with holidays, and headache correlates with New Year's Day.

Positiveness correlates with holidays (red circles, Christmas and New Year), and headache correlates with New Year's Day.

Iowa and social media sentiment

We must confess we were a bit wary of extending social media-based prediction into to the minds of Iowans gathering in caucus halls around their state to select their favourite candidate for presidential candidate. Iowan politics is famously local: our measurements are global.

As it turns out we were fairly good at picking out what matters. The results gave Mitt Romney, Ron Paul and Rick Santorum more or less equal votes, with others – Newt Gingrich, Michele Bachmann, Rick Perry, Jon Huntsman trailing far behind.

Our measurements of social media in the last few days showed that the three most talked about candidates were Santorum, Romney and Paul. The six most mentioned candidates received about the same amount of appreciation. But comparing the amount of appreciation with the amount of aversive sentiment they generate we find that Romney had the best differential, and that Gingrich and Bachmann show strongly negative differential.

We will not quite as shy in four years’ time!

Proportion of all mentions in social media for the day before the Iowa caucuses

Proportion of all mentions in social media for the day before the Iowa caucuses

Proportion of positive mentions in social media for the day before the Iowa caucuses

Proportion of positive mentions in social media for the day before the Iowa caucuses

Proportion of negative mentions in social media for the day before the Iowa caucuses

Proportion of negative mentions in social media for the day before the Iowa caucuses