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2016-04-12

Poor Panama – The Central American state’s name is heavily associated with the events at Mossack Fonseca

Poor Panama. Since the investigation around the Panama Papers was made public earlier this month, mentions of the Republic of Panama in online media has been heavily associated with negative connotations such as “tax evasions”, and “shell companies”, and “leaked documents”.

Although more intended as a way of inspecting the state of the semantic memories, the Gavagai Living Lexicon can also serve as a probe into the state-of-mind of the online media. As illustrated in the screenshot of the Lexicon below, “Panama” has, as of this writing, an unfortunate relation to “Mossack Fonseca” (click the image for a larger version). How will their brand recover from an event like this? Check back with the Lexicon regularly to find out.

"Panama" in the Gavagai Living Lexicon, April 12, 2016.

“Panama” in the Gavagai Living Lexicon, April 12, 2016.

Category: case studies, Gavagai Lexicon